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中国是茶叶的故乡,茶文化的历史悠久,茶文化丰富内涵是中华传统文化中的重要组成部分。中国的汉字作为世界上最古老的三大文字之一,发展经历了从象形到表意的演变一直沿用至今。汉字的形象结构包涵中国人的思维方式、观念等内容。汉字从甲骨文到小篆到楷书再到活字印刷术宋体字的产生发展,从象形文字到表意文字,逐步完善和规范。茶叶快速发展盛行的唐朝和宋朝也正是书法盛行的时期,茶文化和汉字都是传统文化的延续和发展,有着密切的联系。茶叶与书法的联系主要体现在包装设计上,中国书法艺术意韵与诗意与茶文化的古朴意境十分契合,因此汉字元素在茶叶包装设计中运用十分广泛。在茶产品市场上越来越多的关注到茶叶包装对提高竞争力的影响,将传统文化与创新结合应用于茶叶包装设计。将汉字设计融入到书法设计中,不仅通过汉字意境彰显茶叶的文化意境,而且也是对传统文化的创新与传承,因此汉字设计在茶叶包装设计中的运用越来越受欢迎。
China is the hometown of tea. Tea culture has a long history. The rich connotation of tea culture is an important part of Chinese traditional culture. As one of the three oldest characters in the world, Chinese characters have been used until now. The image structure of Chinese characters embodies the Chinese way of thinking, concepts and other content. Chinese characters from the Oracle to seal script to regular script to movable type printing and the formation of the development of Times New Roman characters, from pictographs to ideographic characters, and gradually improve and standardize. The rapid development of tea in the Tang Dynasty and the Song Dynasty is also popular calligraphy period, tea culture and Chinese characters are the continuation and development of traditional culture, are closely linked. The connection between tea and calligraphy is mainly reflected in the packaging design. The rhyme and poetic meaning of Chinese calligraphy and the primitive artistic conception of tea culture fit well. Therefore, the elements of Chinese characters are widely used in the design of tea packaging. In the market of tea products, more and more attention is paid to the influence of tea packaging on enhancing competitiveness, and the combination of traditional culture and innovation in the design of tea packaging. The design of Chinese characters into the calligraphic design, not only through the artistic conception of Chinese tea highlight the cultural conception, but also the traditional culture of innovation and heritage, so the design of Chinese characters in the tea packaging design more and more popular.