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二虎之争,源起处格兰仕与美的两大品牌,可谓家电市场的二只猛虎。透过这两个企业在风雨中的较量,让我们分析一下他们各自营销战略中的得失。俗话说同行是冤家,格兰仕与美的这两个同在广东顺德的家电企业,结冤已经不是一天的事了。早在几年前,格兰仕与美的在电饭煲和电风扇上就暗暗较劲,但是由于双方都没有进入对方的主战场——微波炉和空调,所以格兰仕与美的在面子上还过得去。但是从去年美的杀入
Two Tiger dispute, the source from the two major brands of Galanz and the United States, can be described as two appliances Tigers market. Through these two companies in the storm contest, let us analyze the pros and cons of their respective marketing strategy. As the saying goes counterparts are friends, Galanz and the United States both in Shunde, Guangdong, home appliance business, injustice is not a day thing. As early as a few years ago, Galanz and Midea secretly challenged rice cookers and electric fans. However, Galanz and Midea enjoyed their face because neither side entered the other main battlefield - microwave ovens and air conditioners. But from the United States last year to kill