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1990年,河北省任县化学染料总厂还是个固定资产不过100万元,年创利税只有15万元的县办小厂。可是发展到去年年底,就变成拥有固定资产1500万元,年创利税500多万元的生机勃勃的合资企业。当我们询问快速发展的奥秘时,厂长王永周说:“有形资产的投入,带来的产出是有限的比例数;无形资产的投入,带来的产出是相对无限的变换数。只要舍得在企业精神,理念、信誉、品牌、名气、技术、专利、管理这些无形资产上投入,使其不断增值,就会给企业注入无限的生命力。” 王永周的这种观点,证明无形资产是——
In 1990, Hebei Province Renxian Chemical Dyestuffs Factory was still a small factory with a fixed asset of RMB 1 million and an annual revenue of only RMB 150,000. However, by the end of last year, it had become a dynamic joint venture with fixed assets of 15 million yuan and annual profits of more than 5 million yuan. When we asked about the mystery of rapid development, the director Wang Yongzhou said: “The input of tangible assets will bring about a limited proportion of output; the input of intangible assets will bring about a relatively infinite number of output changes. Investing in intangible assets such as entrepreneurial spirit, philosophy, reputation, brand, reputation, technology, patents, and management, and adding value to it, will infuse the company with unlimited vitality.” Wang Yongzhou’s view proves that intangible assets are—