营销之道并非坦途,既有险隘,也有“雷区”,稍有不慎,将陷入死胡同。因此,企业的营销领导者务必避开下列误区。 一、缺乏明确的发展战略。这是企业的致命伤。一个好的企业应该有明显的发展战略,并在实施战略的过程中倾注所有的耐心。额外的、偏离战略计划的活动会扰乱原来的战略计划,是很危险的。有了丰厚的底子才能从事多元化经营。如果轻易偏离自己在市场中的定位,什么赚钱抓什么,将难以确立自己在市场中的优势地位,不利于企业的长远发展。物资企业必须跟紧一群 The road to marketing is not easy, both risky, but also “minefield”, a little carelessness, will be a dead end. Therefore, the marketing leader of the company must avoid the following misunderstandings. First, the lack of a clear development strategy. This is a fatal injury to the company. A good company should have a clear development strategy and devote all its patience in implementing the strategy. Additional activities that deviate from the strategic plan will disrupt the original strategic plan and it is dangerous. With a rich foundation to engage in diversification. If it is easy to deviate from its position in the market, it will be difficult to establish its dominant position in the market, and it is not conducive to the long-term development of the enterprise. Material companies must follow a group