市场竞争加剧,企业对广告策略越来越重视,在广告的投入上也日渐大手笔。广告策略运用得当,会给企业带来很好的经济效益和社会效益,但广告策略运用得不好,不仅不会带来预期的效果,还会造成巨大的浪费。本文试着探究企业运用广告策略的几大误区,希望对企业运营广告策略有一定的启发作用,进而提升企业广告策略的运用效果。 Increasing competition in the market, businesses pay more attention to advertising strategy, investment in advertising is also increasingly generous. The proper use of advertising strategy, will bring good economic and social benefits to enterprises, but the advertising strategy is not well used, not only will not bring the desired results, but also cause enormous waste. This article tries to explore several misunderstandings that enterprises use advertising tactics, hoping to enlighten the advertising tactics of enterprises’ operation, and then enhance the application effect of advertising tactics.