“在企业,大多数营销经理的职业生命周期不超过4～5年,通常为3～4年。”笔者在某营销沙龙上提出此观点时,大多数人都显得很吃惊,但对照自己及周边营销经理后,很快发现事实确实如此。产品有生命周期,企业有生命周期,这已成为定论。职业生命周期则是一个全新的概念。也许其他职业也有生命周期,但营销经理的职业生命周期如此之短,可能就是大多数职业所无法比拟的了。大多数营销经理的职业生命周期是这样的。刚上任时,尽管对市场环境和组织现状不熟悉,对营销规律的了解也不透彻,但通常能够通过调研和诊断发现企业营销存在的真正问题, “In the enterprise, most marketing managers have a career life of no more than four to five years, usually three to four years.” Most of the time, I was surprised at a marketing salon, but the controls After marketing manager himself and his surroundings, it quickly became apparent that the truth was. Product life cycle, business life cycle, which has become a conclusion. The career life cycle is a completely new concept. Perhaps other occupations also have life cycles, but the marketing manager's career life cycle is so short that most occupations may be unmatched. The career life cycle of most marketing managers is this. Just assumed office, despite the unfamiliar with the market environment and organizational status, understanding of the marketing laws are not thorough, but usually through research and diagnosis found that the real problems of corporate marketing,