论文部分内容阅读
随着倍息技术和市场经济的迅速发展,高校图书馆的现代化进程的不断加快,高校图书馆出现了许多急需解决的问题,例如经费紧缺、观念保守、资源重复浪费等等,这些都与图书馆对外封闭、缺乏高效的公共关系有很大关系。高校图书馆要从封闭保守的传统型向开放的现代型转变,必须重视公共关系活动,这样才能创造更好的生存发展环境,解决目前面临的许多实际问题。高校图书馆公共关系对高校图书馆现代化具有重要作用。高校图书馆公共关系活动涉及内外部公共关系,开展图书馆公共关系活动需要坚持人本原则以及树立自身良好形象。
With the rapid development of information technology and market economy, the modernization process of university libraries is accelerating. There are many urgent problems to be solved in university libraries, such as the shortage of funds, the conservative concepts, the repeated waste of resources, etc., Museum closed to the outside world, the lack of efficient public relations have a lot to do. In order to change from a traditional conservative to a modern one, we must attach importance to public relations activities in order to create a better environment for survival and development and solve many practical problems we now face. The Public Relations of University Libraries Play an Important Role in the Modernization of University Libraries. The public relations activities of the university library involve internal and external public relations. To carry out the public relations activities of the library, it is necessary to uphold the principle of humanism and establish a good image of itself.