“名称才是惟一连续不变的因素,虽然我们不能在工作方法之外改变每一种出版物的形式,但是主体永远决定着形式。”像书本和报纸一样,杂志是供设计者选择的几种大众传播形式中的一种。电视形象必须以一种预定的(线性)顺序出现,并且依然被约束在标准的屏幕空间。国际互联网提供了一种稍微宽松的环境,但是这种宽松致使设计者失去了对背景颜色和字体选择的控制能力。与前者相比,杂志设计者拥有更自由的手段来决 The name is the only constant factor, and although we can not change the form of each publication beyond working methods, the subject always determines the form. "Like books and newspapers, magazines are for designers to choose One of several forms of mass communication. TV images must appear in a predetermined (linear) order, and still be constrained to standard screen space. The Internet provides a slightly relaxed environment, but this laxity has left designers with no control over the background color and font choices. Compared with the former, magazine designers have more freedom to decide