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对Ｇｏｍｐｅｒｔｚ模型和Ｌｏｇｉｓｔｉｃ模型进行了比较，通过实证分析证明我国家用电器产品市场扩展遵循Ｇｏｍｐｅｒｔｚ模型。求出了城镇和农村市场几种家电产品的扩展效率参数和拐点年份，对两市场进行了分析和比较，并提出对家电生产企业的一些启示。
The Gompertz model and the Logistic model are compared, and the empirical analysis shows that the expansion of the household electrical appliance market in our country follows the Gompertz model. Obtained the expansion efficiency parameters and inflection years of several kinds of home appliances in urban and rural markets, analyzed and compared the two markets, and put forward some enlightenment to the appliance manufacturers.