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2011年12月27日,中国最大的出租车内互动媒体公司——触动传媒在其年度客户答谢会上发布了2012广告业趋势:数字和户外媒体将迎来发展革新关键期,参与、整合和信息娱乐化成为市场主驱动力。当晚还颁发了“2011触动营销奖”作为对今年的总结,国内众多知名品牌携精彩案例登台领奖。
On December 27, 2011, Touch Media, China’s largest in-taxi interactive media company, announced the 2012 advertising industry trend at its annual customer testimonial: digital and outdoor media will usher in a critical phase of innovation, engagement, integration and Infotainment became the main driving force in the market. The evening also issued “2011 touch marketing award ” as a summary of this year, many well-known domestic brands to bring wonderful cases on stage to receive awards.