在人和产品进行交流的过程中,常常习惯性把产品当作有生命的事物来看,从而赋予产品各种各样的表情和气质,而通过对产品表情和气质的设计,能够更为容易的表达产品的语意。基于对产品气质在人与产品交流过程中所起到的桥梁作用进行分析的基础上,阐述了气质与表情在进行语意传达中的一些特性,继而提出了一些如何在设计中体现产品表情与气质,表达产品语意的设计方法。 In the process of communication between people and products, it is often customary to view the product as a living thing to give the product a variety of expression and temperament, and through the design of the product’s expression and temperament can be easier The semantics of the expression product. Based on the analysis of the role played by the product in the process of communication between human and product, this paper expounds some characteristics of the temperament and expression in the semantic transmission, and then puts forward some suggestions on how to reflect the expression and temperament of the product in the design , To express the semantic design of the product.