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国际杂志《商业周》在2005年8月15日发表了一篇20页之长的名为“获得创造力：怎样建造创新企业”特殊报告。这篇文章重点说明了经济创造力的重要性,同时还强调了如何使管理者们发现“设计策略”。另外,BOG对全球范围内的940位高级经理主管人员进行了一次“世界前20强创新公司排位”的调查：苹果公司名列第一,索尼公司荣获第5名,两家公司均为设计界的精英代表。在这个创新社会中,“设计”成为新术语。因此,越来越多的著名大学和商科学院正在合作,在全世界范围内设置起新的设计管理课程：从多伦多、斯坦福到米兰到巴黎。
On August 15, 2005, the international magazine Business Week published a 20-page special report entitled “Get Creative: How to Build an Innovative Enterprise.” This article highlights the importance of economic creativity and highlights how managers can find “design strategies.” In addition, BOG conducted a survey of the world’s top 940 managers for the ranking of “Top 20 Innovative Companies in the World”: Apple ranked first, Sony won the fifth place, and both companies were designing Elite representatives of the community. In this innovative society, “design” is the new term. As a result, a growing number of prestigious universities and business schools are collaborating to set up new design management classes around the world: from Toronto, Stamford to Milan to Paris.