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现代企业的竞争很大程度上是品牌与质量的竞争,特殊产品上游供应商通过与下游销售商签订经销协议的方式对经销商施加一定的品牌内部纵向限制,以保证其产品销售质量和品牌竞争力的提升。经过若干年发展,结果导向的芝加哥学派逐渐影响各国
The competition of modern enterprises is largely the competition of the brand and the quality. The upstream suppliers of special products exert a certain internal limitation on the brand through the signing of the distribution agreement with the downstream distributors in order to ensure the quality of their products and the brand competition Enhance the power. After several years of development, the result-oriented Chicago School gradually affected all nations