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实施名牌战略是企业在激烈的市场竞争中的必然选择。从区域经济发展角度 ,运用系统化的分析方法对名牌战略进行理论探讨是一个新思路。文章分析了目前我国发展区域名牌战略的不足之处 ,力图论证通过政府的适度干预即应在加强公共产品和外部信息供给以及公正维护竞争规则两个方面发挥作用和企业以创新为源动力 ,以现代营销理念作指导对自身运营进行科学战略性规划的协同作用来推动实施区域名牌战略 ,繁荣发展区域经济。
The implementation of brand strategy is the inevitable choice of enterprises in the fierce market competition. From the perspective of regional economic development, it is a new idea to systematically analyze the famous brand strategy through theoretical analysis. This article analyzes the shortcomings of the current development of regional brand strategy in an attempt to argue that due to the government’s moderate intervention, it should play its role in strengthening the provision of public goods and external information and justly maintaining the competition rules. Enterprises should take innovation as the driving force. Modern marketing concept as a guide to its own operation of the scientific strategic planning of the synergy to promote the implementation of regional brand strategy, prosperity and development of regional economy.