国内外很多成功企业,红红火火三五年,但突然间淡出竞争圈子,甚至销声匿迹。究其原因,固然有种种因素,但其中重要的共性是,大多数企业沿袭自身以往取得成功的一套做法,把它在一定时期内主动或被动地与客观规律相暗合,当作是永恒的成功之道,奉之如圭臬,以其不变应万变,结果不能主动适应市场经济的客观规律,终被无情地逐出市场。 Many successful companies at home and abroad have flourished for three or five years, but suddenly they have faded out of the competition and even disappeared. Although there are various factors, the important commonality is that most companies follow their own set of successful practices in the past, assimilating them actively or passively to objective laws for a certain period of time, and are considered to be eternal. The road to success is as good as it is, and as it remains unchanged, it cannot be adapted to the objective laws of the market economy, and it is finally relentlessly expelled from the market.