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城市广电遇到发展瓶颈,过去所拥有的信息采集权、传播权、用户入口等垄断地位几近丧失。本文试图探讨城市广电战略发展的一种路径:架构云端布局,推动台网融合,以“有线网的数字智能化+本土生活服务平台化”为产品框架,让市民不仅能体验互动高清电视品质,同时还可以体验到各类本地化的生活服务项目,在媒介市场找到科学的战略方向,提振人心,重建辉煌。
Urban radio and television encountered bottlenecks in the development of the past, owned by the acquisition of information, communication rights, user access and other monopoly almost lost. This article attempts to explore a strategy of urban radio and television development path: the structure of the cloud layout, promote network integration, “digital network cable + local life service platform ” as the product framework, so that citizens can not only experience interactive high definition television Quality, at the same time you can also experience all kinds of local life service projects, in the media market to find the strategic direction of science, boost people, rebuild brilliant.