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K 公司是一家世界知名的建筑材料制造商,在世界各地有100多家工厂,在中国也有其投资的规模较大的工厂。大到国家基本建设项目,小到家庭装修,其产品被广泛应用。K 公司的最终用户中既有政府机构、工商企业,也有大量的普通家庭,其在中国的所有产品均通过各地的经销商和零售商进行销售,绝大部分是由装饰公司和施工人员采购,其中大众化产品(销量大、利润低)主要由经销商网络销售,而高端产品(高利润、销量相对低)则由厂家销售代表和经销商通过拜访工程(项目业主、设计师、装饰公司)获得订单。
K is a world-renowned manufacturer of construction materials, with more than 100 plants around the world and a large-scale factory in China. Large to the national capital construction projects, small home decoration, and its products are widely used. K's end-users include government agencies, businesses and a large number of ordinary households. All of its products in China are sold through distributors and retailers all over the country, most of which are purchased by decoration companies and construction workers. Among them, popular products (large sales volume and low profits) are mainly sold through the dealer network, while high-end products (high profits and relatively low sales volumes) are obtained by factory sales representatives and distributors through visiting projects (project owners, designers and decoration companies) Order.