当数码相机这个类型的商品还在市场上被当成新兴科技产品,不断诉求着像素,画质、功能等理性营销方法的时候,奥林巴斯正在思考:这是不是个适当的时机,提出一种更接近消费者心理的感性营销方法,展开另一种可能性。所以,当奥林巴斯以“我为数码狂”在广告上跨出第一步,开创数码相机的科技时尚形象之后,开始转变策略,再开创另一个吸引消费者的可能性,在制定广告策 While digital cameras are still being used as emerging technology products on the market, the demands for rational marketing methods such as pixel quality, image quality, and functionality continue to make Olympus thinking: Is not this the right time to come up with a A more perceptual marketing approach that is closer to consumer psychology opens up another possibility. So when Olympus took the first step in advertising with “I’m Digital Madness,” creating the tech-savvy image of digital cameras, it began to transform its strategy and open up another possibility of appealing to consumers. Develop advertising strategy