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广告情报与企业营销杨文霞，苏永（黑龙江八一农垦大学图书馆）广告情报是企业获取情报及传播情报的一种特殊形式。无论采取什么手段，什么形式，都是为了勾通、吸引和扩大消费者群。所以说广告情报是架起生产与消费者之间的桥梁，是企业赢得市场，获得顾客的重要手段。利...
Advertising Intelligence and Corporate Marketing Yang Wenxia, Su Yong (College of Heilongjiang August First Land Reclamation University) Advertising information is a special form of information acquisition and dissemination of information by enterprises. No matter what method or form is adopted, it is all about bringing in, attracting and expanding the consumer base. Therefore, advertising intelligence is a bridge between production and consumers. It is an important means for enterprises to win the market and obtain customers. Lee...