贷款业务营销的核心在客户,根据客户需求,满足客户需要,既是贷款业务营销活动的源泉,也是评估贷款业务营销成功与否的最主要的标志。一、转变思想,更新观念要建立以客户为中心的贷款业务营销机制,就农发行而言,当前最主要的是“转变一个观念,确立三种思想”。即转变机关官商观 The core of loan business marketing is to serve customers and meet customer needs according to customer needs. It is not only a source of marketing activities for loan business, but also the most important indicator for assessing the success of loan business marketing. First, change ideas, update concepts To establish a customer-centric loan business marketing mechanism, the Agricultural Development Bank, the most important thing is to “change one concept and establish three kinds of thinking.” That is, change the official Guan Shangguan