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随着媒体多元化的发展,电视传媒的竞争日益激烈。各个电视频道之间的节目竞争,造成了观众注意力分散,使得收视分流现象越发严重。节目品质是提高收视率的根本,收视率是电视媒体生存和发展的保证。为了在纷繁的媒体竞争中更好地发挥电视媒体的传播效果和作用,整合资源进行媒体联动成为必然趋势。电视媒体联动将会为提升电视媒体自身的社会影响力,树立节目品牌效应,开拓媒体市场创造良好的条件。
With the diversified development of the media, the competition of the television media is increasingly fierce. The competition among the programs on various television channels has caused the audiences’ distractions and made the viewing and streaming more and more serious. Program quality is to improve the ratings of the fundamental audience ratings is the survival and development of television media guarantee. In order to give full play to the dissemination effect and function of the television media in the numerous media competitions, it is an inevitable trend to integrate resources for media linkage. The linkage of the television media will create favorable conditions for enhancing the social influence of the television media, establishing the brand effect of programs and opening up the media market.