当前,作为中等教育中站在市场最前沿的职业中学。特别是中西部地区的职业中学都普遍面临生存危机,究其原因除了当地经济落后造成职高毕业生就业困难和普高以升学为诱惑抢走了生源外,最根本的还在于职业中学面对市场冲击,缺乏市场意识,办学思想落后,管理方式陈旧,不懂市场规律,不善市场运作。职业中学和生产企业一样有自己的“供产销”几个环节,即“招生——培养——推荐安置”的过程。“生源”是保障,“质量”是根本,“安置”是关键。下面就这几个环节谈谈职业中学发展的市场策略。一、抓招生:优化育人环境,合理设置专业“生源”是学校生存发展的基本保证,优美的校园环境和较高档次的硬件设施是吸引生源的前提条 Currently, as secondary education in the market standing in the forefront of vocational secondary schools. In particular, occupational high schools in the central and western regions generally face a crisis of survival. The reason for this is that in addition to the employment difficulties caused by the backward economy in the local economy and the students’ temptation to take away students, the most fundamental problem is that vocational secondary schools face the market Impact, lack of market awareness, running behind the school of thought, outdated management methods, do not understand the laws of the market, poor market operation. Vocational high schools and manufacturing enterprises have their own “for the production and marketing” several links, namely “enrollment - training - recommended resettlement” process. “Health” is the guarantee, “quality” is the fundamental, “resettlement” is the key. Here to talk about these aspects of the development of vocational secondary market strategy. First, grasping admissions: optimizing education environment, a reasonable set of professional “students” is the basic guarantee for the survival and development of the school, a beautiful campus environment and higher-grade hardware facilities is a prerequisite to attract students