本文运用语言学的理论对广告语言与道德规范、宗教信仰及风俗习惯的关系进行了初步分析,指出广告语言通过与人们的道德、宗教、风俗习惯相联系,而赋予广告以特定的文化内涵。本文还结合一些实例,分析了广告语言与道德规范、宗教,以及饮食习惯、节日风俗的关系。 Based on the theory of linguistics, this paper makes a preliminary analysis of the relationship between advertising language and moral norms, religious beliefs and customs. It points out that advertising language is endowed with specific cultural connotations through its connection with people’s morality, religion and customs. This article also combines some examples to analyze the advertising language and ethics, religion, as well as eating habits, customs and customs relations.