在逐步建立的社会主义市场经济新体制下,在迅速发育起来的社会主义大市场中,竞争实质上是实力和效益的竞争,投机取巧是没有出路的。当前,出版社为适应改革开放的新形势,努力提高经济效益,最根本的出路就是要在增收节支上下功夫。出版社增收的主要渠道是出版物。因此,确立好的选题理所当然地成为出版社增收的关键和基础。然而,好选题并不等于就有了较高的经济效益。有了好选题还必须加强内部管理,努力降低成本,节约开支。节 Under the gradual establishment of a new socialist market economy, in the rapidly developing socialist market, competition is essentially a competition of strength and effectiveness. There is no alternative to speculation. At present, in order to adapt itself to the new situation of reform and opening up and strive to increase economic efficiency, the most fundamental way out for publishers is to increase their income and reduce expenditure. The main source of revenue for publishing houses is publications. Therefore, the establishment of a good topic has naturally become the key to the increase of publishing houses and the foundation. However, a good choice does not mean that there is a higher economic benefit. With good topics, we must also strengthen internal management, strive to reduce costs and save money. Festival