随着电视媒体行业之间的竞争日益加剧,创建品牌节目就成为电视台提高收视率的关键。从传播学的角度而言,主持人处于节目与受众的中间位置,充分发挥主持人的主导角色,才能制作出深受观众喜爱的节目。这就需要主持人直接参与到电视节目的策划中,协调节目的整体制作,保证制作各方思想统一、步调一致,创作出符合观众需求的节目。本文以主持人参与电视节目的策划工作为主线展开论述,提出了做好这一策划工作的若干措施,以期为电视台创作出更多更好的节目提供些许建议。 As the competition between TV and media industries grows ever more intense, establishing branded programs becomes the key to raising the ratings of television stations. From a communication point of view, the host is in the middle of the program and the audience, give full play to the dominant role of the host in order to create a program loved by the audience. This requires the host directly involved in the planning of television programs, coordinating the overall production of programs to ensure that all parties involved in the production of ideas, in unison, to create programs that meet the needs of the audience. In this paper, the host to participate in the planning of television programs as the main line of discussion, put forward a number of measures to do this planning work in order to create more and better programs for television stations to provide some advice.