美国营销策略专家杰克·特劳特(Jack Trout)曾于七十年代提出“占位”原理,影响广泛。最近,特劳特总结廿五年来的工作经验,出版了《新占位》(The New Positioning)一书,提出了更符合时代要求的占位策略。现将书中内容作简要介绍,以飨读者。营销理论日新月异,但是“占位”策略的威力一向不容忽视。在今天信息泛滥的商业化社会,大家都在玩占位游 Jack Trout, an American marketing strategist, put forward the “placeholder” principle in the 1970s and has a wide range of implications. Recently, Trout summarized 25 years of work experience and published The New Positioning, proposing a placeholder strategy that better meets the requirements of the times. Now the content of the book for a brief introduction to readers. Marketing theory changes rapidly, but “placeholder ” power of the strategy has always can not be ignored. In today’s flood of commercialized society, everyone is taking a seat-hop