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新闻节目主持人做为大众传播媒介的形象之一,在新闻节目中有着非常重要的作用。他的形象在一定程度上体现着新闻的真实性,权威性,他既是政府的喉舌,也是媒体的形象代言人。只有新闻节目主持人屏幕形象被观众认可与喜爱,新闻节目的内容才能被观众认知和接受。下面就几个影响主持人形象塑造的因素,谈谈个人的见解。一、新闻节目的内容直接定位主持人的屏幕形象风格。时政类节目主持人的形象定位应该
News anchor as one of the mass media image, in the news program has a very important role. To a certain extent, his image reflects the authenticity and authority of the news. He is both the mouthpiece of the government and the spokesman for the media. Only news anchor presenter screen image recognition and love by the audience, the content of news programs can be the audience awareness and acceptance. Here are some of the factors that affect the image of the host to talk about personal insights. First, the content of news programs directly to host the image of the screen image. When the political class host image positioning should be