论文部分内容阅读
前段时间,“黄小厨”市集户外活动设计涉嫌抄袭事件沸沸扬扬。顺境时借势,逆境时则要承受折戟之代价。明星自带的IP影响效应成为一把双刃剑。拥有人脉资源、资本积累、品牌影响力的明星创业者比起草根们看似更适合创业。不过也有开餐馆倒闭的田亮,做投资不赚钱的李亚鹏,开进出口公司破产的平安。在峰瑞资本董事张矩眼中,明星创业者本质上是资源更多一些的创业者,而失败也是创业的常态。与一线大明星或在资本市场翻云覆雨,或进驻大公司兼职高管,或开餐厅不同,音乐领域的前辈汪峰和后生许飞,都选择在自己比较擅长的领域做商业探索。本期新跨界带你,听,在创业路上的明星。
Some time ago, “yellow chef ” outdoor activities designed to plagiarism plagiarism. As the occasion of good times, adversity will have to bear the price halved. The IP impact of the star comes with a double-edged sword. Star entrepreneurs who have network resources, capital accumulation, and brand influence seem more suitable for starting a business than grassroots. However, Tian Liang, who has opened a restaurant, has also failed to make any investment. In the eyes of Feng Rui Capital Director Zhang Tian, the star entrepreneur is essentially a resource more entrepreneurs, but also the failure of entrepreneurship. Unlike first-line celebrities or flirting with the capital market, or entering part-time executives or opening restaurants in large companies, Wang Feng, a predecessor in the field of music, and Xu Fei, the next-generation musician, have chosen to do business exploration in their own fields. This issue of new cross-border take you, listen, star in the entrepreneurial path.