论文部分内容阅读
2015年9月,马自达在法兰克福车展上发布了“KOERU越”概念车。这款推翻一切既有概念,将轿跑与SUV相结合,愈发夸张的“魂动”设计理念,吸引了无数人的关注。时隔一年,这辆概念车的量产版落户一汽马自达,命铝CX-4,并全球首发。卖点1.轿跑化设计的SUV车型,个性鲜明独特。2.创驰蓝天2.5L缸内直喷自然吸气发动机。3.更智能的主动四驱系统,提升了主动安全性。不同予以往,马自达将CX-4选在中国进行全球首发,并将其作为一次挑战,向全世界发出中国的声音。在研发之初便开始了对中国年轻一代社会精英的心理学研究,以彰显这一代人群的独特个性,并将这辆独
In September 2015, Mazda released the “KOERU Concept” concept car at the Frankfurt Motor Show. This overthrow all existing concepts, the coupe and the SUV combination, more exaggerated “Soul Motion ” design concept has attracted countless people’s attention. A year later, the production version of this concept car settled in FAW Mazda, life aluminum CX-4, and the world debut. Selling points 1. Coupe design SUV models, distinctive personality. 2. Chi Chi sky 2.5L direct injection cylinder naturally aspirated engine. 3. More intelligent active four-wheel drive system, enhance the active safety. Different to the past, Mazda CX-4 selected in China for a world premiere, and as a challenge to the world sent China’s voice. At the beginning of the research and development, the psychology study of the Chinese young generation of social elites began to demonstrate the unique personality of this generation of people.