战略是充分利用企业全部资源(包括内部资源和外部资源),以保持企业适应环境变化,在既定的道路上发展的总目标或总规划,企业战略涉及到竞争对手、所处环境、目标、政策等方面。本文仅研究与竞争对手间博弈关系。由于市场的不完全竞争性质和规模经济的存在,市场份额对企业变得更加重要,保持和获取市场份额成为企业战略管理的重要工作。安索夫的战略理论是以“产品/市场”关系为核心:波士顿(Boston)矩阵也将市场份额作为一个维度。市场竞争变成一场少数几家企业之间的“博弈”(game)谁能占领市场,即一方的 Strategy is to make full use of all the resources of the enterprise (including internal resources and external resources), in order to maintain the enterprise to adapt to changes in the environment, the overall goal of the development of the road or master plan, business strategy involves competitors, their environment, goals, policies etc. This article only studies the game relationship with competitors. Due to the imperfect competitive nature of the market and the existence of economies of scale, the market share becomes more and more important to the enterprises and maintaining and gaining market share has become an important task in the strategic management of enterprises. Ansoff’s strategic theory is centered around a “product / market” relationship: the Boston matrix also takes market share as a dimension. Market competition turns into a “game” between a handful of companies who can dominate the market,