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武汉中商集团股份有限公司是一家大型商业上市公司，连续7年效益居全国同行业前10名，2000年实现销售额30个亿，利税1.7亿元。在全国大型零售企业效益滑坡的情况下，中商集团能取得如此业绩，是与其现代化、信息化的市场营销信息系统密切相关的。这个信息系统共分为以下4个子系
Wuhan Zhongshang Group Co., Ltd. is a large-scale commercial listed company, ranking the top 10 in the same trade for 7 years in a row. In 2000, it achieved sales of 3 billion and profits and taxes of 170 million yuan. With the effectiveness of large-scale retail enterprises in the country deteriorating, the achievement of such performance by the Shangshang Group is closely linked to its modernized and informative marketing information system. This information system is divided into the following four subsystems