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模糊的运用已经成为现代广告语的一个特点,本文试图分析广告语中模糊语的各种实现形式,并结合系统功能语法中的人际功能,从认知的、评价的、互动的三个方面来谈人际意义的实现。
The application of vagueness has become a characteristic of modern advertisement language. This article attempts to analyze various forms of realization of vague language in advertisement language. Combining with the interpersonal function in the system function grammar, this article tries to analyze the three aspects of cognition, evaluation and interaction On the Realization of Interpersonal Meaning.