本文简要地论述了全球化语境下,跨国经济与文化因素的关系。本文认为,跨国经济最明显的特征之一就是对他者文化资源的有效利用。这种带有文化因素的经济互动活动使人们对文化差异、文化认同以及文化移植等问题进行重新思考和定位。全球化的同质与差异性的凸现是人们面对传统与现代、本土与异域问题的核心问题。 This article briefly discusses the relationship between transnational economy and cultural factors in the context of globalization. This paper argues that one of the most obvious features of transnational economy is the effective use of the other’s cultural resources. This economic interaction with cultural elements has led to a rethinking and positioning of issues such as cultural differences, cultural identity and cultural transfer. The homogeneity and diversity of globalization are the core issues that people face in the fields of tradition and modernity, their homeland and their exotic land.