产品的研发作为营销活动的前端工作.能否真正以消费者的需求与欲望为中心是成功与否的根本。只要看一看“酱油瓶与色拉油桶的口子的直径都在2厘米以上.一倒就过量”、“许多名牌火腿肠连扯开的口子都没有,必须拿把剪刀剪”等现象大量存在就可以知道.许多生产经营者实际上并未领悟“以消费者为中心”的真义。 Product development as a front-end marketing activities.Can truly consumer demand and desire as the center is the success or failure of the fundamental. Just take a look at “the diameter of the mouth of the sauce bottle and salad barrels are more than 2 cm in diameter, an excessive amount of pouring,” “many famous ham even with no openings, you must take the scissors cut” Many phenomena such as the existence of a large number can know that many producers and managers did not actually comprehend the “consumer-centric” truth.