近年来,娄底着力推进社会文化发展。面对机遇和挑战,拥有丰富文化旅游资源但资源知名度不高,旅游开发宏观区域优势明显但微观交通环境不佳的娄底,发展文化旅游当何去何从?本文运用SWOT分析法提出相应的发展战略,以期为娄底文化旅游的开发规划提供一些参考。 In recent years, Loudi has made great efforts to promote social and cultural development. In the face of opportunities and challenges, Loudi, which has rich cultural tourism resources but low resource visibility, obvious macro-regional advantages in tourism development but poor microcosmic traffic environment, and where to go for the development of cultural tourism? In this paper, the corresponding development strategy is put forward by means of SWOT analysis, Loudi cultural tourism development planning to provide some reference.