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12年前成立的捷蓝航空对于其业务模式实施了根本性转变:建立起真正的混合运营状态——具有部分服务的低成本航空公司。公司坚持吸引商务旅客,组建了面向企业大客户的销售队伍,在波士顿建立了很大程度上迎合企业旅客需求的网络。这一战略转变主要为了解决捷蓝航空以前专注于休闲市场模式所经历的运输不稳
JetBlue, which was established 12 years ago, has fundamentally changed its business model by establishing a true mixed-operation state-owned, low-cost carrier with a partial service. The company insists on attracting business travelers and has formed a sales force for corporate clients, setting up a network in Boston that largely caters to the needs of corporate travelers. This strategic shift is mainly to address JetBlue’s previous focus on the casual market model experienced by unsteady shipping