在高职艺术类课程中,广告设计是一种运用脑力的创造性思维活动,需要学生创新性思维形成。教师在课程教学中要帮助学生树立科学的思维方式,提高学生对广告设计项目的分析能力和表现能力,为学生的广告职业素养的形成打下坚实的基础,因此在教学实践中,教师要根据广告课程的理论性质和实训特征,来完成该课程的教实践。 In the higher vocational art course, advertising design is a creative use of mental thinking activities, need students to form innovative thinking. Teachers in the course of teaching to help students establish a scientific way of thinking, improve students’ ability to analyze advertising design projects and performance, for students to lay a solid foundation for the formation of advertising professionalism, so in teaching practice, teachers should be based on advertising The theoretical nature of the course and training features to complete the course to teach practice.