在很多情况下,企业经营不仅仅局限于制造和销售,还必须向着生产——服务一体化发展,这已成为时代的特征。 那么,如何善用此术,使之成为在业开拓市场的有力武器,实乃经营者致胜之要术。 有下面这样一个例子。当今国际民航飞机市场上,美国“波音”与西欧“空中客车”的角逐异常激烈:一方是独占鳌头,虎视眈眈;一方是后起之秀,咄咄逼人。双方时而在西方市场上遭遇,时而在东方市场上对垒,旗鼓相当,势均力敌。可是在日本市场上先后两次较量,都以“波音”获胜而告终。特别是第二次较量的最终决胜,竞 In many cases, business operations are not limited to manufacturing and sales, but must also be integrated with production-service integration. This has become a feature of the times. Then, how to make good use of this technique and make it a powerful weapon for the market in the industry is indeed the key to success for the operators. There is an example below. In the current international civil aviation market, the competition between the United States “Boeing” and Western Europe “Airbus” is extremely fierce: one side is the champion, and the other is an aggressive one. The two sides sometimes encountered in the Western market, and sometimes faced in the Eastern market, are evenly matched and evenly matched. However, in the Japanese market, it has competed twice and ended up winning with “Boeing.” Especially in the final contest of the second contest,