没有考证过,“广告”从何时起作为一个专用术语昭然天下,但可以肯定,人类自从结束了群居生活,形成了各自的小团体(部落),人类便学会了利用广告手段来张扬自己或贬斥他人。人类之间有了战争,广告就成了一种“武器”、“三十六计,攻心为上”就是用广告造舆论瓦解敌人军心而后取之。从这个角度看,楚汉相争时韩信用的“四面楚歌”是一种广告,黄巾起义前传播的童谣:“苍天已死,黄天当立,岁在甲子,天下大吉”亦是一种广告。 There is no research on the “advertising” as a jargon, but it is certain that since the end of human life, the formation of their own small groups (tribes), human beings have learned to use advertising to promote themselves or Denounce others. With the war between mankind, advertising has become a kind of “weapon”. “Thirty-six plans, heart-to-heart” means using enemy media to disrupt and destroy enemy military forces. From this point of view, when Chu and Han contested, the “Beguiling” of South Korea’s credit was an advertisement, a nursery rhyme that spread before the Yellow Turban Uprising: “Heaven is dead, when the sky is golden, the age is in Koshia, and the world is down” is also an advertisement .