2011年夏天前,红会在大多数中国人心中的形象,即便谈不上高大伟岸,至少也有一种被“善”笼罩的光辉。而今,一切与红十字会有关的事件都首先被打上了问号。“百年老店”中国红会如何重拾公众信任,成为其自我革新的紧迫任务,如何完善制度建设、品牌管理、信息公开?或许,拯救红会也是拯救中国的慈善组织与慈善事业。 Before the summer of 2011, the image of the Red Cross will be shrouded in the hearts of most Chinese people, even if they are not tall and stalwart. Today, all the Red Cross-related incidents were first marked with question marks. How the Chinese Red Cross regains public trust and becomes an urgent task of its own innovation? How to perfect the system construction, brand management and information disclosure? Perhaps the Red Cross Society is also a charity and charity that will save China.