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如今,新媒体已成燎原之势,而传统媒体尤其是报媒却是一番秋风萧瑟之态。据国家新闻出版广电总局2013年7月发布的《2012年新闻出版产业分析报告》统计,2012年我国报业的净利润为99.24亿元,而同年百度净利润为104.56亿元,一家百度就足以匹敌全国报媒。然而,笔者依然执著地相信,报媒仍拥有广阔空间。正如《人民日报》刊发的《假如没有传统媒体……》所言:“并不是传统媒体离不开新媒体,而是新媒体无法离开传统媒体。今天,无论是门户网站还是专业的新闻网站,无论是微博上的媒体账号还是意见领袖,最核心的内容无外乎两大部分:用
Nowadays, the new media has become a prairie fire. However, the traditional media, especially the media, are some bleak autumn winds. According to the ”2012 Press and Publishing Industry Analysis Report“ released by the State Administration of Press, Publication and Broadcasting in July 2013, the net profit of China’s newspaper industry was 9,924 million yuan in 2012, while the net profit of Baidu in the same year was 10.456 billion yuan, Match the country’s media. However, I still persist in believing that the media still has vast space. As the People’s Daily published ”Supposing there is no traditional media ...“: ”It is not that traditional media can not be separated from new media but that new media can not leave traditional media. Today, whether it is a portal or a professional journalism Web site, whether it is microblogging media account or opinion leaders, the core content of nothing less than two major parts: