企业形象是企业文化的重要组成部分。企业良好的形象主要表现在:企业环境形象、产品形象、领导和员工形象。企业形象的好坏直接影响企业的各项经营活动,好的企业形象能够有效增强企业的凝聚力和向心力,是企业成功的重要标志。科学的企业理念是塑造良好的企业形象的灵魂。当前,企业理念已成为市场经济竞争中知名企业最深入人心的概念。在这种情况下,许多企业都制订 Corporate image is an important part of corporate culture. Good corporate image mainly in: corporate environmental image, product image, leadership and employee image. A good or bad corporate image directly affects the business activities of enterprises, a good corporate image can effectively enhance the cohesion and solidarity, is an important symbol of business success. Scientific corporate philosophy is to create a good corporate image of the soul. At present, the corporate philosophy has become the most deeply rooted concept of well-known enterprises in the market economy competition. In this case, many businesses are developing