论文部分内容阅读
据第五次人口普查统计,我国女性消费者占全国人口的48.7%,对消费活动影响较大的中青年妇女,即年龄在20~55岁的女性约占人口总数的21%。女性消费者群体数量庞大,是大多数购买行为的主体。文章试图通过对我国中药保健品市场女性消费者的购买动机进行分析,并提出适合女性中药健品市场发展的营销策略。
According to the fifth census, the percentage of female consumers in China accounts for 48.7% of the total population while that of young and middle-aged women, who are over the age of 20 to 55, accounting for 21% of the total population. The large number of female consumer groups is the subject of most purchases. The article tries to analyze the purchasing motivation of female consumers in the Chinese traditional medicine health products market and puts forward the marketing strategy suitable for the female Chinese traditional medicine products market development.