社会和科技的迅猛发展使得图书馆服务中技术所占的比重越来越大,这不可避免地就忽略了对人的关怀。在这种背景下个性化服务就应运而生,它不但体现了图书馆服务的人文化,也是满足读者的不同需要的一种新的服务形式。本文将从探讨高校图书馆个性化服务的必要性出发,结合高校教学和科研的实际,提出促进高校图书馆个性化服务的措施。 With the rapid development of society and science and technology, the proportion of technology in library services is getting bigger and bigger, which inevitably neglects people’s concern. In this context, personalized service came into being, it not only embodies the library culture of human services, but also to meet the different needs of readers a new form of service. This article will discuss the necessity of individualized service of university library, and put forward measures to promote personalized service of university library by combining with the reality of teaching and scientific research in colleges and universities.