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新时期新景象,对于21世纪的电视来讲,新媒体技术的发展正悄悄改变着电视的格局和未来,但随着数字电视、三网融合、网络电视的发展,电视媒体在激烈的竞争中也获得了巨大的发展机遇。本文就电视节目在激烈的竞争中面临的挑战和发展机遇为前提,浅谈电视节目在互动性方面的诸多问题并提出相应对策。
As for the 21st century TV, the development of new media technology is quietly changing the pattern and future of television. However, with the development of digital television, triple play and network television, the television media is in a fierce competition Also received tremendous opportunities for development. This article, on the premise of the challenges and opportunities for the development of television programs in the fierce competition, discusses the interactive issues of television programs and puts forward corresponding countermeasures.