记者的职业角色认知影响新闻实践及其产品的最终形态。迄今为止,有关记者职业角色认知的研究多聚焦个体因素的影响。本文以福建报业为切入点,采用调查的方法,考察媒体和组织因素对地方报记者的职业角色认知的影响。研究发现,地方报记者最看重“信息传播”角色,其次是“社会疏导”、“喉舌”、“监督”和“营利”角色;媒体和组织因素不影响记者对于信息传播角色和监督角色重要性的感知,媒体类型和组织支持影响记者对于社会疏导角色的重要性的感知,组织目标和组织支持影响记者对于喉舌角色的重要性的感知;组织支持影响记者对于营利角色的重要性的感知。上述发现的内涵亦在文中得到探讨。 The professional role of journalists influences news practice and the final shape of its products. So far, the research on the occupational role of journalists has focused on the influence of individual factors. In this paper, Fujian press as an entry point, using the survey method to examine the media and organizational factors on the local newspaper reporter’s role in the recognition of occupation. The study found that the local newspaper reporter most valued the role of “information dissemination”, followed by the role of “social grooming”, “mouthpiece”, “supervision” and “profit making”; media and organizational factors did not influence Journalists’ perceptions of the importance of information dissemination roles and supervisory roles, media type and organizational support perceived journalists’ importance of social facilitation roles, organizational goals and organizational support influence journalists’ perception of the importance of the role of mouthpiece; Perception of the importance of a for-profit role. The above findings are also discussed in the article.