谭兆麟:我们先来谈一个案例。深圳嘉普通太阳能公司在太阳能热水器领域是一家有影响的企业。但是近年来,周边一些既无品牌,也无研发力量、更无较好品质和服务作保障的小企业以价格为利剑,挑起了恶性竞争,致使企业利润大幅缩水,令其老板刘学真先生苦恼万分。 其实,企业或行业利润缩水的问题,在座的每位老板可能都感受到了。 Tan Zhaolin: Let’s talk about a case first. Shenzhen Jia Ordinary Solar Energy Co., Ltd. is an influential company in the field of solar water heaters. However, in recent years, some small businesses with no brand, no R&D strength, and no better quality and service guarantee have taken the advantage of price as the sword and provoked vicious competition. As a result, the profits of enterprises have shrunk dramatically, making their boss Mr. Liu Xuezheng. Extremely distressed. In fact, the problem of shrinking corporate profits or industry profits may be felt by every boss present.