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联合利华在印度市场的成功被认为是跨国公司在全球农村市场拓展最成功的范例。印度利华有限公司,是联合利华在印度最大子公司,联合利华拥有其52%的股份。在过去10年来,其销售额取得了稳步上升,从5亿美元上升到了25亿美元,被福布斯榜评为全球最佳消费品公司。为了进入农村市场,
Unilever’s success in the Indian market is considered as the most successful example of multinationals expanding their presence in global rural markets. Unilever India Ltd., the largest Unilever subsidiary in India, owns 52% of Unilever’s shares. Its sales have risen steadily over the past 10 years, from $ 500 million to $ 2.5 billion, being named by Forbes as the best consumer products company in the world. In order to enter the rural market,