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品牌并不等于一个名称和标识,而是客户的全面体验。于品牌我有着另外一种解读:品牌和客户关系是一枚硬币的两面,正面是品牌,背面是客户关系。试想,无论是跨国公司的大品牌,还是面向区域市场的小品牌,其背后不都是由成千上万的客户关系在支撑吗?埃森哲咨询公司有过一段很精彩的
The brand does not equal a name and logo, but the customer’s full experience. I have another interpretation of the brand: brand and customer relationship is a coin on both sides, the front is the brand, the back is the customer relationship. Just think, whether it is a major brand of multinational corporations, or a small brand for the regional market, not all backed by the tens of thousands of customer relationships in it? Accenture consulting company had a very wonderful