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今年以来,我国对主要纺织服装市场出口均出现不同程度的下降,对美国市场则有8.3%的增长。如何深度开发美国市场,及时跟踪消费趋势,预判采购趋势变化成为行业内外普遍关注的热点问题。市场需求结构演变全球化的市场到2030年,中国将成为世界最大的服装消费市场,美国和印度紧随其后。其中,中国和印度市场的增长将翻一番,美国市场将温和增长。众多连锁服装品牌将在未来15年向中国市场进军。众多快消品牌如H&M、Gap、Forever21、Zara、优衣库等也将在中国继续迅速扩张。
Since the beginning of this year, China’s exports to the major textile and apparel markets have all decreased in varying degrees, while the U.S. market has grown by 8.3%. How to deeply develop the U.S. market, keep track of consumer trends in a timely manner, and predict changes in procurement trends have become a hot issue of widespread concern inside and outside the industry. Market demand structure evolution Global market By 2030, China will become the world’s largest consumer apparel market, followed by the United States and India. Among them, the growth in China and India will double and the U.S. market will grow moderately. Many chain clothing brands will enter the Chinese market in the next 15 years. Many FMCG brands such as H & M, Gap, Forever21, Zara and UNIQLO will also continue their rapid expansion in China.